Analytics Library

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Analytics professionals can find useful techniques, inspiration, frameworks, and thought provoking ideas in these sources (includes Actual Books, podcasts, videos, blog posts, and other ephemera):


Turning Numbers into Knowledge - Mastering the art of of Problem Solving by Jonathan Garo Koomey (Author),‎ John P Holdren (Foreword), October 1, 2017

Analytics: Use Data to Build a Better Startup Faster by Alistair Croll, Benjamin Yoskovitz, March 2013

Information Dashboard Design by Stephen Few

Statistics in Plain English by Timothy C. Urdan

Psychology of Intelligence Analysis by by Richards J. Heuer

The Big Book of Key Performance Indicators by Eric T. Peterson

Measuring the Digital World by Gary Angel

Adobe Analytics For Dummies by Eric Matisoff


The Digital Measure Show

The Digital Analytics Power Hour

The 10 Minute Business Analytics Podcast

The All Analytics Podcast

Analytics Today Podcast

The Present Beyond Measure Show with Lea Pica

Data stories

Drill to detail

Linear Digressions - "a podcast about machine learning and data science"

Not so Standard Deviations - "the latest in data science and data analysis in academia and industry"

Data Skeptic

Partially derivative - "data, data science and general geekery"

Oreilly Data Show - "opportunities and techniques driving big data, data science, and AI"

DataCamp podcast - "industry and academic experts exploring the inner workings of the data industry"

Video Tutorials

MeasureSchool Tutorials - Google tools

Weboq Tutorials - Google tools

Advanced Google Analytics (Paid Course)

Adobe Analytics Official YouTube Channel


Simo Ahava's Blog about GTM

LunaMetrics Blog

Occam's razor by Avinash Kaushik

Analytics Feed collects analytics news into a single feed from all over the Internets, so that anyone who's interested in analytics can follow analytics news in one place

Digital Data Tactics by Jenn Kunz - contains all sorts of tips around implementing Analytics (mostly Adobe) and using it.

Jim Gordon's blog

webanalytics for developers by Jan Exner - a tech-heavy blog about deploying Analytics and other tools.


Google Analytics

Google Tag Manager

Adobe analytics

Adobe DTM

Da Vinci Tools by Stéphane Hamel Chrome extension - Google Analytics Power Tools

GTM Tools by Simo Ahava Google Sheets add-on

Launch and DTM Switch Chrome Extension