Google Analytics

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If it is about Google Analytics it lives here.


Important documentation

Google Analytics Limits

Analytics.js Field Reference

Books

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Avinash Kaushik

Podcasts

Video Tutorials

Blogs

Occam's razor by Avinash Kaushik

Articles

The Ultimate Guide to Google Analytics Resources

Event Tracking Naming Strategy

Tools

Query Explorer This tool lets you play with the Core Reporting API by building queries to get data from your Google Analytics