Women in Analytics

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Women in Analytics (WiA) is a community open to all who are interested in supporting gender equality within the profession and helping female analysts thrive.


WiA provides education, advocacy, and influence to increase understanding and activate resolution of issues facing women in analytics.


An analytics profession that supports gender equality.

How WiA connects

  • Quarterly Calls the 1st Thursday of every third month.
  • DAA Members can join online via the WiA Community to discuss hot topics, keep track of WiA documents, and stay informed of upcoming WiA events.
  • A blog to showcase women who are successful analysts and to highlight issues important to females in this profession.
  • Thought Leader Conversations brought to you by Women in Analytics

If you have ideas for topics that you would like to see covered or if you have someone who you think should be spotlighted, please contact Catherine Hackney at the Digital Analytics Association.

Compensation Survey

WiA jumpstarted dialogue about the creation of a new compensation survey. This new resource is now available. It focuses on the profession as a whole, but also includes questions specific to gender and race to help measure equality issues. This compensation study was made possible through the generous support of Google. Get the Digital Analytics Association Compensation Report